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Let us discuss some types of articles that will attract intelligent readers. Looking to attract a smarter audience? Incorporate these types of articles into your content strategy. "More traffic!!" That's the number one metric that content marketers want to see. They drool over it, obsess over it, rave over it, and pursue it with single-minded determination. Some things are more important than traffic. (Revenue, for example.) And some types of article are more appropriate if they are not clickbait. We would argue that you should create the type of article that will attract intelligent and thoughtful readers. This isn't elitist. What we are proposing is that you cultivate a readership who is interested in your topics, and therefore your product or services. Since the goal of marketing is to engage the right audience, then you want an audience that will listen to your message and respond to your article. The way to accomplish this is by creating the types of article that will provide you with an engaged and targeted readership. 1. Data-backed types of article: One of our favorite forms of content is the data-driven types of article. We believe in data-driven types of article so much that we actually use that term--"data driven" or "data backed"--in the title. Data can be a pretty geeky thing. That's not a problem, though, because intelligent people are sometimes geeky. SEOs, for example, are data driven geeks, as are marketers. Since we spend a lot of time interacting with SEOs and marketers, we try to use a lot of data. As it turns out, these data-driven types of article have been pretty successful. 2. Lists: List-backed types of article is one of the most popular and enduring types of content. You see these everywhere. List the type of article that feed the human desire for analysis, organization, and completeness. We love a nice list. Not all list-based posts are created equal, though. Here's what we recommend for making a list post that is successful: Use lists that have 10, 23, 16, or 24 items. In a massive study of list-based posts (100 million of them) these four numbers came out on top. Make nice, big, fat headlines. Some people will come to your list, scan, and leave. Make it easy for them to do that. Write an introduction and conclusion. Don't just start the list with number one. There needs to be some sort of lead up to it. Just write one list. Don't try to combine two different types of lists into one. Make it easy to share your lists. Not only do lists get read, but they also get shared. Stack some social plugins on that page, and make it tweetable. 3. Reports: Reports are in-depth studies of a focused topic. A report basically consists of information that dishes up survey statistics, numbers, charts, graphs, and all things information-rich. Reports are a valuable source of information, because they are reliable and packed with great data. 4. Lengthy posts: Lengthy is good. You may think that people don't read your article, and to a certain extent, that's true. But all is not lost. The right people do read your article, even the really long ones. In reports from SerpIQ, researchers found that the average length of the top 10 results on Google had word counts that exceeded 2,000 words. Moz, in a similar research initiative, discovered that their longest posts were also their most-shared posts. Some of the best types of article we write for clients are super long--like 7,000 words. But their readers--the ones they really want--don't flinch at spending an hour or so reading our article. That's the kind of audience they want to engage with. 5. Argumentation: Everyone loves to sit in on a good argument. Notice, we said a good argument. Some blog posts consist of factless, featureless, angry rants. We don't recommend that approach. What we do recommend is creating a blog post with structure and intent. The article should identify a point of view, argue against (or for) that point of view. Pick a position, stick with it, and prove it. Remember that an argument has two or more sides. To be fair, you should accurately represent the position which you are arguing against. It's an argument, remember, not a rant. This is a powerful form of content, because it engages with other resources, while also putting forth unique information. 6. Responses: One of the great things about content marketing is that you can respond to other content. If you operate within a well-defined niche, you know who the big name bloggers and competitors are. You read one of their article, get their email, and basically interact with them on a regular basis. Let's say that one day they write an article that you just have to respond to. Either it's misguided or completely wrong, or something else that lights you up. One of the best things you can do for your traffic and readership is to provide a response. This is similar to the point above, "argumentation," but with significant differences. Argumentation is a tightly structured point-by-point assertion of a particular viewpoint. A response, by contrast, is a way of directly interacting with a blog or an author. You want to be really careful with this. Obviously, there's no need to be rude or publicly malign someone. But what you can do is create a cordial arena of interaction on a topic. Your intelligent readers will love this, because they're in the niche, too. They know that writer or that blog, and now their blog universe is communicating on a single topic. As an upside, you'll probably get tons of comments on these. 7. Research: Intelligent people love research. If you go to the effort to create or uncover some powerful facts and statistics, you will be able to make huge strides forward in your content marketing efforts. Research isn't easy, though. You have to do the heavy-lifting of research in order to present that research. Then, you have to do the hard work of communicating that research in intelligible ways. The results are glorious, though. You get an audience of intelligent people interacting with a brilliant bit of content. 8. Technical How-Tos: A final form of intelligent-attracting article is the technical how to. This kind of article is very straightforward. You simply explain, step by step, how to do something. In every niche, there are certain activities, processes, or techniques that people do. When you explain how to do those things, you gain the attention of deliberate and smart people who want to learn. 9) Final thoughts: If you want smart people, you have to create smart content. Smart content isn't the easiest type of content to create. Usually, you'll want to steer away from titles that include "mind blowing" and "ZOMG!!!" But other than a few steer-clear-from-them exceptions, you have a comprehensive list of great topics that will engage the right kind of readers.
Do you know what makes an article different from other types of writing? Among the many challenges you will face is the prospect of writing a business article. Learning how to gather research, fortify your findings with interviews and then write an interesting, compelling story is an experience that should sharpen countless skills – from establishing and sticking to parameters to conveying information in a readable, engaging manner. When you have to write a business article, you should proceed accordingly and very differently from writing an essay. Read and be certain that you understand the requirements. Write a list of questions you must answer to write the article. These questions will help you maintain your focus as you gather research and conduct interviews. Follow the journalist's strategy of delving into the “5 W's and 1 H” of your topic: who, what, where, when, why and how. Gather your research from the approved list of resources and conduct interviews to answer the inherent question posed by your topic. Staying on task might be one of the more challenging parts, especially if you discover ancillary information and issues that interest you, but restrain yourself. Gathering information now and writing later will be easier for you if you stay on task. Review your research and notes carefully. By now, a theme or main idea should be evident. Without writing a formal outline for your document, you are essentially providing a framework for writing it. Try to begin your document with an anecdote – a short story that serves to set the stage for the work to come. Wrap up the anecdote in a few paragraphs before taking a step back and providing, in a few paragraphs, the rationale for your business document. Put yourself in the reader's position and explain why the topic is timely and why it matters. The introduction is where you're making a “bargain” with the reader. In other words, you are promising to supply information in greater detail that you are merely dangling for now. Be sure that the promises you make in the introduction are promises you can keep and back up with credible information. You could write in the inverted pyramid style, meaning that you should provide information in descending order of importance or relevance. Since you already organized your research, you should easily be able to prioritize the information and put the most important facts toward the top. Later in the story, provide supporting information and examples that illustrate the points made. Include quotes, but be judicious in your choices. Put quotation marks around authoritative quotations that are truly noteworthy or compelling or that add spice to the story – not information that you can easily paraphrase. End your work artfully; do not simply stop writing. Conclusions are often more difficult than introductions, but an effective way to close your document is by returning to the theme or anecdote that you used to open it. Do not risk offending your reader by repeating information word for word. Edit your document for relevance. Then proofread carefully for proper grammar and spelling.
Here are few more things you need to know about writing an article. 1. The reader is identified: An article is like a direct conversation with the reader. Everything you write must speak to that reader and engage their interest right from the first sentence. 2 It has to get attention: If you're anywhere on the internet these days, you'll be bombarded with documents with headlines that pull the reader in. All the writer is trying to do is make you open the page to read their work. You need to think like a journalist when you're writing your article. Look at the heading and the first line of the document. It has to get attention. 3 It has to be interesting: For an article to work, it has to be engaging enough to read all the way through. Remember how bored the examiner must be after reading fifty exam papers. Make it easier for them to get a good impression about your writing by entertaining them. Add humor, real life or made up examples, or make up quotes. 4 It has to be easy to read: Use subheadings to break up the text and make clear paragraphs. Write in a semi-informal, conversational style. And make sure there is organization to your ideas. The planning stage is vital for this. Spend 5-10 minutes brainstorming ideas and choose the best three or four. Think what your subheadings might be and then write a short introduction that lets the reader know what to expect. Keep in mind that you want the reader to keep reading, so don't tell them exactly what they will read. This is not an essay! In an essay you usually restate the question, explain how you will answer it and maybe say why it's important. In an article, that will kill the reader's interest. Look back at this paragraph. What sentence style has been used that makes it semi-informal and speak directly to the reader? 5 Write a good ending: In an essay you sum up the points that have gone before and draw a conclusion from that. But in an article, it's better to give the reader something to think about, perhaps by asking them another question or giving them a call to action. Often, the best endings link back to the starting point in some way.
Do note that these above tips are given only as a guideline and would vary based on the requirement of each article making. However even with these instructive steps it is not possible for most people to do good article creating like how our expert article writers online does. This is why you need the help of our writing services company. So why wait? Read below for more details.
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