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Lots of people think they have a book “in them” but they struggle to get any further than the ideas stage. There’s no doubt that it is challenging --- but what are the benefits of writing a business book? What are you hoping to get from writing a book? For some it could be marketing value and some credibility. It could also be to do something that you are proud of. One of the reasons some others want to write a book could be because they felt they had knowledge to share or an educational message to send out. It could also be about increasing your profile. The book can be a big fat company card, a PR device. Often, the first thing we do after we meet someone at a networking event is to send them a copy of the book. It’s very powerful. People see you in a different way --- they think that guy must know what he is talking about! The book would give gravitas and made you more believeable. The book certainly would give you additional credibility, particularly as you run small investment advice firms. Writing a book demonstrates your expertise to people. It would give you this thick company card. The interesting thing is that even people with significant industry experience would read the book and might say that they never thought about things that way. It might change some people’s perceptions. And it reinforces that you knew what you were talking about. There’s no doubt that the book would give you a real advantage. It would immediately lifts people’s perception and makes them more comfortable with you. It might open doors in terms of getting new orders, which you may not have got without it. It would give you a competitive advantage. We all run relatively small businesses and we are competing with large private banks --- so we need to impress. And being able to show people the book makes a very good first impression. We can draw direct links from the book to increases in sales. It would be well worth the work. The book would help you to win clients --- it would get you a warmer reception. And it would help us keep your clients too. Also, clients would be more inclined to refer you because of the book. Are there any other benefits? The book would give you the opportunity to clarify our own thinking and get to the essence of what you were about and what you believed in. It would also lead you to getting a regular column in some big circulation magazine or newspaper. If you're seeking Malcolm Gladwell-style fame and fortune, you can stop reading now. The plain truth is that writing a book isn't going to make you famous or rich. In 2009, The New York Times cites that only 62 out of 1000 titles sold more than 5,000 copies. Considering an author makes between $1.50 and $2.75 per hardback copy sold at full price (and in the world of Amazon, that doesn't happen often), you need other reasons for writing it. Traditionally published book is powerful for building additional credibility for an already established expert. If you know your subject matter, speak on it, blog about it or teach it regularly, a book might be a powerful tool for elevating your expert status to the next stage. A book can also help broaden your audience, increase awareness about who you are, bring in new consulting gigs and raise the stakes for every deal you seal. And that's if your book is well-written and well-marketed. The whys behind writing a business book have to be fortified with your commitment to treat writing a book as if you're launching a brand new company. As with any launch, you're going to need strategy, some cash, a team and a boatload of patience to make it work. And yes, sometimes a book hit at just the right time with just the right theme. However, if you're banking on luck more than strategy, let us wish you good luck---you're going to need it.
So many experts think about writing a book, but never get round to it. It always gets pushed further down the to-do list. Here are some of the top tips to get started. In a busy marketplace, there are bound to be concerns about how you can stand out and show your differentiation. But a crowded marketplace doesn’t necessarily mean that companies won’t find be able to find you, or choose to work with you, providing you take steps to stand out above all others and showcase your real value. That is why you should be making a big impact by being bold, opinionated and authoritative in your particular field. To be a real thought leader, you need to be able to share experiences and knowledge and more importantly be able to share your wisdom and views on key issues within the market. We have had so many people come to us and say that they don’t have time to write their book, or that they have written them only to have them declined by the publishers. In our opinion, every book deserves to be published and we have seen many authors get over their writer’s block and have a complete manuscript in as little as 40 hours. The key is a great plan, good structure and technique – plus a little persistence! Here are some best tips to help get yourself to publishing stage and ready to roll. 1. Plan, plan and plan again: One of the first tips of the key to the success of a completed book is the planning. Why does your book need extensive editing? Why do most people never start or finish writing a book? Why do they lack flow, tone, style, content and description? The answer is simple: it almost always boils down to the lack of a good plan, a lack of publishing and marketing knowledge and self-doubt and indecision. But racing at full speed into a ‘best-seller’ without any clear plan or direction can be equally as dangerous if the book ends up being more of a ‘brain-dump’ than a well thought through expression of the author’s values, experiences and beliefs. 2. Don’t try the DIY approach: Seek advice from a professional book coach and/or editor, as this is a great way to reduce the number of hours spent on getting a book published. You can gain the essential knowledge and expertise to write your book faster and better than those who struggle on by themselves. 3. Consider many ideas before homing in on final angle: We would advise that anyone who is considering writing a book to consider all the possibilities rather than homing in on one topic too soon. We have known many authors fall into the trap of thinking ‘I don’t know what I’m going to write about but I know the title!’ and this is a classic example of narrowing the focus too early on in the process. Often this can mean the best ideas are disregarded from the onset, hampering the success of the book to really reflect the values and opinions of the thought leader. 4. Write a first draft: Completing a quick first draft will help get you on the right track and enables you to plan out the structure of your book. It will also help you to see if any sub-themes work well or need altering to ensure the book flows as succinctly as possible. 5. Give yourself a deadline: Give yourself a deadline to work to and stick to it! It’s no good if it just that task that you dip in and out of whenever you have some spare time. Treat your book as you would any other assignment or project and block out time to focus on your writing. Make sure the deadline you set is achievable and realistic, based on your current workload and commitments. Even writing just a few hundred words each week is better progress than none at all! 6. You can spend many hours creating a book, but if the first thing readers encounter when they pick up your document is an embarrassing typographical error, some of the good work you’ve done will instantly be undone. Alternatively, if your ideas are wonderful but the document is wordy and repetitive, your readers may not even heed what you are trying to say. The good news: careful editing can turn a weak document into a powerful piece of writing. Editing takes place on many levels. It can range from a quick review of a short e-mail message to an exhaustive, and possibly exhausting, revision process involving many document drafts with contributions from multiple writers. With a systematic approach to editing, you can enhance your ability to address organizational flaws, improve sentence structure and word choice, and find and fix mistakes.
Do note that these above tips are given only as a guideline and would vary based on the requirement of the project. However even with these instructive steps it is not possible for most people to write a good book like how our experts do. This is why you need the help of our company. So why wait? Read below for more details.
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