Business Profile Of A Company: Business Information Research
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Business Profile Bio: Create A Business Profile: Industry Profiles
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A company profiling can be defined as: “A company profiling is a synopsis of the mission, vision, history, goals, objectives and strategies that make up a company as well as any achievements it has made all along the way”. There are many ways in profiling an individual business or an entire industry sector. Although profiling often have a general financial and investment focus, others concentrate on a specific financial aspect, such as advertising, or a specific market area, such as technology. Non-financial profiling typically concentrates on the historical, societal or charitable aspects of a business. Business and industry profiling differ not only in their subject matter, but also in their geographic coverage, level of detail and time horizon. There are abundant examples of business and industry profiling. 1) Annual Reports: All public companies (those traded on the stock exchange) and most large private companies produce annual reports that profiling the company's operations, current financial status and prospects for future growth. In addition to annual reports to shareholders, public companies also submit formal reports, known as 10-K filings, to the Securities and Exchange Commission. These reports are freely available from the SEC website. 2) Federal Government Profiling: The Census Bureau, the Bureau of Labor Statistics, the Internal Revenue Service and other federal government agencies compile enormous amounts of data on industry sectors (for example in the United States), and summarize much of the information in statistical profiling. These include profiling of employment, taxes paid, openings and closings, construction activity, bankruptcies and patent activity, just to name a few. The most commonly viewed industry profiling is presented each year in the government publication, Statistical Abstracts of the United States. 3) International Profiling: International organizations, such as the United Nations and the World Bank, publish detailed financial profiling of industry sectors in countries around the world. These generally mirror the types of profiling published by the U.S. government. However, specialty agencies of the UN, such as the International Labor Organization and the Food and Agricultural Organization, produce highly detailed industry profiling relative to the specific mission of the agencies. 4) Organization Profiling: Nonprofit organizations also provide company and industry profiling relative the group's mission. For example, BSR, a corporate social responsibility group, publishes detailed case studies of individual companies. Environmental and social welfare organizations also publish company profiling. 5) Commercial Profiling: Many companies are involved in providing profiling information on other companies and on overall industries and markets. Dun & Bradstreet is a well-known provider of credit information on companies. Hoover's provides financial profiling on companies and industry sectors, and many firms provide high-end (and high-priced) market research studies.
A business or company profiling is important for companies especially in the startup phase because it can give focus and direction of the company. The importance of a well-crafted profiling cannot be underestimated because it will be a basis for potential customers’ perception of your company. A well-written profiling will attract customers and candidates for employment while a badly written one may even drive potential company away. What is company profiling? A company profiling is a marketing document designed to catch the attention of and inform potential purchasers about your goods or services. It must be more than just an advertisement; it must provide a convincing argument of why a potential purchaser should deal with your company. The profiling is a succinct, honest and accurate statement of who you are, what you provide, how you are structured and governed, your principle policies and procedures, your trading history, and financial viability. The aim of your company profiling is to influence the purchaser's decision by demonstrating your credibility and convincing potential customers that you can offer: certainty of supply, quality, value for money, minimal risk. The first element in crafting an effective company profiling is the information in the document. This information should be accurate, to the point, and understandable to the layman. Highly technical information may be included but there should be explanations that can be understood by a layman. The personality of the company should show through in the profiling. Showing human interest is good way to relate to people. A feeling of the company’s culture will add a human side to the picture. Company community, social activities, and even support groups will hold the interest of the reader. Qualities unique to the company or experiences of company employees that are characteristic of your company should be mentioned. These will give readers an idea of the distinctiveness of your from the other companies. A company profiling is essential for companies of all sizes. Besides giving information to customers, it can be used in many other ways - for instance, it can be used to seek out investors or potential employees and to provide general information to the media. It's important for a company profiling to not only give financial and factual information, but to add some personality and establish the tone and style of the company. Finding a voice that is interesting and engaging can be one of the most important things to consider when learning how to write a company profiling. Jot down some characteristics of the company that make it stand out from others. Include its purpose, mission, history and other important factors that define the nature of the company.
The company profiling should convey the style and personality of the company, and this list will help to set the tone of the writing. Think about what kind of industry the company is in and its history or other important features. This, along with the characteristics list, will be used to define the style of writing and the message to be conveyed. For example, the profiling for an edgy new company will differ in style than one for a company that's main strength is a long history. Industries such as personal care or boutique items should have profiling that suggest luxury, while high tech company profiling would emphasize technical skills and growth. Write a company description that includes the products and services it offers, a brief history and its market sector. Include any facts or features that make the company stand out, such as a time when the company overcame obstacles or came back from a crisis. Keep the tone and style in mind when writing the description. Use layman's terms rather than technical jargon, so that people outside the industry--like the media and prospective job applicants--can easily decipher and use the information. Add the company address. For online purposes, make sure the address maps well in online systems such as Mapquest and Google maps. Include full addresses and accurate contact information. Include financial data, recent profits, revenues and growth. Give comparisons of the company's financial ranking to competitors in its sector. List information about working for the company, such as number of employees and key personnel. Add biographies of founders, presidents and other important personnel. Tailor the profiling to work with the venue it is being used in. Some online directories have a specific format to list information. Some local directories only allow space for a limited amount of information. When writing for these, make sure the location and contact information is correct, and choose a few important key features to include in the company profiling. Add some keywords related to the industry when writing a company profiling for an Internet website. Use words and phrases that people would search for when buying products from the company.
The following checklist can be used to help you source the information you will need when preparing your company profiling. 1) Company particulars: Trading name, Company logo, What the Company supplies, Parent company (if relevant), Company Number, Names of principals, Contact details: postal address, street (physical), phone, fax, email, web page, Number of employees, Staff turnover rate (if this is an advantage), Professional memberships, Industry accreditations held (with copies of relevant documentation), Registrations and licenses held (especially if you hold any specialized certifications). 2) Financial viability includes: How long in existence, Average annual turnover or annual growth, Copy of last years' financials (or auditor's statement of financial viability), If you are a new company, find a way to demonstrate viability (for example, if you hold 90% equity in the company and have a low overdraft), Bank contact details (clients may have their bank talk to your bank, so it is wise to contact your bank manager in advance. You may also need to sign a consent form for the release of information), Contact details for your accountant (after notifying your accountant), Ability to carry a debtor for a specified period of time (for example, 60 days), Any other information deemed appropriate and advantageous. 3) Capabilities and capacities: Specific products or services provided, Equipment owned and operated, Details of any specialist equipment or trades, Staff qualifications (include apprentices), Track record (demonstrate your ability to meet contracts up to a certain value), Highlight specialist skills and experience (for example, expertise in remote locations or difficult conditions). 4) Trading history: Previous contracts held, including any government or major contracts, Significant achievements in servicing these contracts (for example, completed under budget), Testimonials, Details of any preferred supplier status, Industry awards received. 5) Insurance details: Public liability, Professional indemnity, Workers compensation. 6) Corporate governance: Corporate governance explains your attitude and approach to your company, and influences your organization’s workplace 'culture'. The aim is to assure potential purchasers that you have policies and procedures in place to meet your legislative requirements and thus provide a quality, low risk job. 7) Quality management includes Documented processes (for example, checklists), Trade / professional accreditations, Processes that must be practiced in the workplace. 8) Occupational health and safety: Your company is Occupational Health and Safety (OH&S) aware, trained and compliant, Understand legislation and regulations, Show how you actively manage safety in your workplace (for example, staff training, signage, safety barriers, incident reporting procedures, plant maintenance and inspection schedules), Injury-free days (reflects safety 'culture' in the workplace). 9) Environmental policy: Understand legislation and regulations (contact Northern Territory Department of Natural Resources, Environment and the Arts), ISO 14000 offers guidance to help formulate your policy, Chamber of Commerce NT has a voluntary Code of Practice, and also offers advice. 10) Industrial relations: Compliance with Awards, Workplace Agreement or Certified Agreement, Documentation regarding allowances paid, fringe benefits, etc, Details of induction processes, etc (demonstrate how you inform employees of your industrial relations policies). 11) Layout and production: Quality (professional appearance), Attract the reader's attention, Provides all key information, Accurate and honest, Well written and logical, Spelling and grammar (have it proof read several times), Print sufficient copies to be able to freely distribute. 12) Distribution: Existing and potential clients, Northern Territory Industry Search and Opportunities Office (NTISO), Submit with all tenders, Web page, Email.
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