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Before you even go and start writing that business proposal, you must first understand what it is and learn the basics. A business proposal is a written document that offers a particular product or service to a potential buyer or client. There are generally two kinds of business proposals: solicited business proposals (which are submitted in response to an advertisement published by the buyer or client) and unsolicited proposals (submitted or given out to potential buyers or clients even though they are not requesting for one). Quite often, the terms “business proposal” and “business plan” are used interchangeably, giving you the impression that they are one and the same. But they are not. A business proposal is created to offer a product or service to a buyer or client. On the other hand, a business plan is a “formal statement of a set of business goals” and how these would be achieved. The latter is only part of what is included in a business proposal. Writing a successful proposal requires both salesmanship and fundamental communication skills. Basically, proposals---like other reports---should be factual, objective, logical, well written. They should also be persuasive. All proposals should present facts honestly to justify the requested expenditure to be paid by the reader's organization to the writer's firm or to an individual for solving a problem or altering a procedure. In addition, many business communication experts counsel their clients to arrange their proposal in such a way as to emphasize persuasive arguments at the beginning and the conclusion of the proposal, which often are the most remembered sections of any presentation. Ultimately, however, it is commonly believed that the likelihood of garnering new business via business proposals, whether solicited or not, lies with anticipating the priorities of the targeted firm or individual. An essential ingredient of successful proposals is the proposal writer's ability to understand the prospective client's circumstances, requirements, and business objectives. "A focus on cost is advantageous if your client is experiencing a period of decline," while "advanced, automated solutions will appeal to growing companies." Proposals aimed at companies that are well-known for attention to quality, advertising image, or quick product development can be structured accordingly as well. "Doing your homework and making the required preparations can make all the difference. This is especially important in light of the enormous time and effort required to craft a professional proposal." In order to create proposals that address the client's needs more directly and persuasively, it is important meeting with key decision-makers ahead of time and asking probing questions to determine exactly what they are looking for. Sometimes a prospective client may request a proposal as a way to gain leverage with their current service providers, or they may be planning to change their current operations and anticipate new or different needs. This type of information can be invaluable in shaping the proposal. The secret behind writing a winning business proposal and one that will just be set aside is the presence of what we call the 3 Ps: problem statement, proposed solution, and pricing information. Problem Statement: A successful business proposal must be one that is able to describe to the client what their needs are in a plain and simple manner. This is extremely vital because how can you expect the client to believe that you can help them solve their problems if you don’t even know are these problems? Here’s an example of a well-written problem statement of a business proposal: With the presence of social media in today’s advancing world, a company, hesitated to make the leap from traditional marketing to social media marketing. Their marketing tactics seem to be losing effectiveness and the company feels as if they are missing out on a large segment of their market. In addition, their competition has begun acquiring the majority of the business in the market and has brought the company’s growing revenues to a halt. Proposed Solution: The main objective of submitting a business proposal is to offer a solution to a problem faced by a prospective client. This part should be as detailed as possible, and able to address each and every need you have discovered. Here’s an example: The solution that is recommended for the company is to deploy their company on all of the major social media channels; however, there is a major difference in creating social media platforms versus creating a brand you can promote on those platforms. A marketing campaign must be created utilizing these media channels and creating immediate engagement with your audience. In order for this to be successful, you know how to make sales. Initially, acquire some fans, followers, subscribers, and connections and invite them to join you in particular discussion or attend a specific event. The purpose of this is not only to promote the company, but also to solicit feedback from the target audience. Pricing Information: For many clients, the pricing information is what will make them decide whether they would offer you the contract or not. How to write this part greatly depends on the solution or solutions you included in the previous segment. If the solution proposed will only entail a short period of time, a Fee Summary will suffice. For longer projects, segment these payments to specific milestones in a Fee Schedule list.
Now let us give you some detailed understanding of writing proposals. A business proposal is composed of numerous parts, all of which should be backed up by factual information. When beginning a new section of your business proposal, use a heading to indicate that you are moving on to the next idea. 1. Introduction: Here, the problem must be introduced to the reader. Why is the current situation inadequate? Why does it need to be changed, in your opinion? You should also introduce any context or background information. Did someone ask you to write this proposal? How did you get involved with this project? What solutions have previously been attempted? You should explain any key terms or phrases you will use consistently throughout your proposal. Business writing has some specialized jargon that may be inscrutable to outside readers - define your terms to avoid sounding "phony or insincere". However, if you are responding to an RFP (request for proposal), you should try to include some of the key terms that were included in that document. Doing so shows the reader that you have thoroughly examined the RFP and that you take the project seriously. Finally, you should provide the reader with an overview of the sections that will follow the introduction. 2. Plan of Work: In this section of your business proposal, the purpose is to specifically explain what you want to do to solve the problem mentioned in the introduction. Remember to relate your solution back to the issue at hand. The best solutions address the true cause of the problem. You should list the benefits of your proposed project here - you can do so in a bulleted list. It is particularly important in this section to justify all of your claims with evidence. In this section, "every word you say - or don't say - will give your readers evidence on which to base their decision". Before writing your proposal, you should have done a substantial amount of research on the subject area that you are writing about. Show your readers that you have done your homework in this section: reference related studies, quote individuals that are prominent in the field, provide statistics, remember to cite all of your sources. If you know that there is still research to be done, tell your readers in this section, but be sure to follow through on all research that you intend to do. 3. Qualifications and Experience: Now that your readers know what you want to do, tell them why you are the person to get the job done. What experiences do you have that qualify you to carry out this proposal effectively? If you are not personally qualified, who will you bring onto the project that is? If you plan on using outside personnel, explain why they would be competent. Some literature suggests including the resumes of those individuals who will play a large role in the project in this section. Also, explain why the reader is the right person to be receiving this proposal. How have their past experiences brought them to where they are today? What about the individual, or company, makes you want to propose this project to them? It may be a good idea to describe similar projects that the company has taken on in the past to show why you believe this specific firm is the right fit for this project. 4. Budget: This section outlines the budget and gives the reader an estimation of what your proposed project will cost. This section of your proposal could take a lot of time, so do not wait until the last minute to think about what kinds of costs your project will incur. Be sure to think about both direct and indirect costs that could be associated with the project. Direct costs may include employee salaries or cost of materials; Indirect costs could be rent or legal fees. The budget is one of the most important aspects of your proposal - it could be the section that convinces your reader to take on your project or move onto the next proposal. 5. Task Schedule: A task schedule lays out an estimation of the timing of different aspects of your project. For example, you may estimate that construction on a new store will begin in August and that the store will be ready for business in March. It is important to be as specific as you can in this section. 6. Opposition: It is important to acknowledge possible opposition that your project may face. Your readers will want to know any liabilities they may take on or problems they may have to face if they accept your project. There is a three-step approach to this section: summary, concession, rebuttal. For each anticipated problem, you should summarize the potential issue, explain what the possibility of the issue arising is, and argue why the benefits of the project will outweigh any opposition that faces it. 7. Conclusion: End your proposal by restating the benefits of your proposal. By the time the reader reaches this section of the proposal, they should know what you want them to do. You can restate your request for action in the conclusion. It may also be a good idea to include a deadline in your request for action. If you do provide a deadline to the reader, give them a reason why you chose that specific date. The reader is more likely to cooperate if they understand why you need the action by the specific date.
Do note that these above tips are given only as a guideline and would vary based on the requirement of the project. However even with these instructive steps it is not possible for most people to do a good proposal like how our expert writers do. This is why you need the help of our writing services company. So why wait? Read below for more details.
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