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Marketing Case Studies Answers: International Marketing Case Study
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Marketing world gets more complex day by day. When you’re trying to stand out from the crowd and attract more B2B clients for your services, cases studies provide a perfect marketing vehicle for your efforts. At its most basic, cases studies explain how a current customer used your products or services to overcome a specific problem or enhanced their business. This provides B2B customers with proven, real world, practical solutions that your products solve. Instead of you tooting your own horn in your marketing material, a third party are explaining that your advertising is more than just hype. Effective cases studies are more involved than writing a standard brochure or fact sheet for your business, but the return on investment is well worth the time it takes.
When you're thinking about investing in a product or service, so what's the first thing you do? Usually, it’s one or both of the following: You'll likely ask your friends whether they've tried the product or service, and if they have, whether they would recommend it. You'll also probably do some online research to see what others are saying about said product or service. Nowadays, 9 out of 10 people are looking at online product reviews, posts on social networks, and so on before making a purchasing decision. Most customers know that a little online research could spare them from a bad experience and poor investment of your budget. Cases studies are an invaluable asset when it comes to establishing proof that what you're offering is valuable and of good quality. According to Content Marketing Institute, U.K. marketers use, 12 different marketing tactics on average, with cases studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. It doesn’t stop there: The CMI also reports that 63% of UK marketers believe that cases studies are effective marketing tactics. Okay, so you know cases studies work. The question is, how do they work? And how can you squeeze the most value out of them? Here are 15 ways you can market your cases studies to get the most out of them.
On Your Website: 1) Have a dedicated cases studies page: You should have a webpage exclusively for housing your cases studies. Whether you call this page "Cases studies, "Success Studies," or "Examples of Our Work," be sure it's easy for visitors to find. Structure on that page is key: Initial challenges are clear for each case, as well as the goals, process, and results. 2) Put cases studies on your home page: Give website visitors every chance you can to stumble upon evidence of happy customers. Your home page is the perfect place to do this. There are a number of ways you can include cases studies on your homepage. Here are a few examples: Customer quotes/testimonials; A call-to-action (CTA) to view specific cases studies; A slide-in CTA that links to cases studies; A CTA leading to your cases studies page. Bonus Tip: Get personal: Marketing gurus across the world agree that personalized marketing is the future. You can make your cases studies more powerful if you find ways to make them “match” the website visitors that are important to you. People react to familiarity -- for instance, presenting someone from London with cases studies from New York may not resonate as well as if you displayed cases studies from the U.K. Or you could choose to tailor cases studies by industry or company size to the visitor. 3) Implement slide-in CTAs: Pop-ups have a reputation for being annoying, but there are ways to implement that that won't irk your website visitors. These CTAs don't have to be huge, glaring pop-ups -- instead, relevant but discreet slide-in CTAs can work really well. For example, why not test out a slide-in CTA on one of your product pages, with a link to cases studies that profiles a customer who's seen great results using that product? 4) Write blog posts about your cases studies: Once you publish cases studies, the next logical step would be to write a blog post about it to expose your audience to it. The trick is to write about the cases studies in a way that identifies with your audience’s needs. So rather than titling your post “Company X: Cases studies," you might write about a specific hurdle, issue, or challenge the company overcame, and then use that company's cases studies to illustrate how the issues were addressed. It's important not to center the blog post on your company, product, or service -- instead, the customer’s challenges and how they were overcome should take centre stage. For example, if we had cases studies that showed how one customer generated twice as many leads as a result of our marketing automation tool, our blog post might be something along the lines of: "How to Double Lead Flow With Marketing Automation [Cases studies]." The blog post would then comprise of a mix of stats, practical tips, as well as some illustrative examples from our cases studies. 5) Create videos from cases studies: Internet services are improving all the time, and as a result, people are consuming more and more video content. Prospects could be more likely to watch a video than they are to read a lengthy cases studies. If you have the budget, creating videos of your cases studies is a really powerful way to communicate your value proposition. 6) Use cases studies on relevant landing pages: Once you complete cases studies, you'll have a bank of quotes and results you can pull from. Including quotes on product pages is especially interesting. If website visitors are reading your product pages, they are in a "consideration" mindset, meaning they are actively researching your products, perhaps with an intent to buy. Having customer quotes placed strategically on these pages is a great way to push them over the line and further down the funnel. These quotes should be measured, results-based snippets, such as, “XX resulted in a 70% increase in blog subscribers in less an 6 months” rather than, “We are proud to be customers of XX, they really look after us."
Off Your Website: 7) Post about cases studies on social media: Cases studies make for perfect social sharing material. Here are a few examples of how you can leverage them on social: Share a link to cases studies and tag the customer in the post. The trick here is to post your cases studies in a way that attracts the right people to click through, rather than just a generic message like, “New Cases studies ->> LINK." Make sure your status communicates clearly the challenge that was overcome or the goal that was achieved. It's also wise to include the main stats associated with the cases studies; for example, "2x lead flow," "125% increase in X," and so on; Update your cover image on Twitter/Facebook showing a happy customer; Add your cases studies to your list of publications on LinkedIn; Share your cases studies in relevant LinkedIn Groups; Target your new cases studies to relevant people on Facebook using dark posts. 8) Use cases studies in your email marketing: Cases studies are particularly suited for this when you have an industry-segmentable list. For example, if you have cases studies from a client in the insurance industry, emailing your cases studies to your base of insurance-related contacts can be a really relevant addition to a lead nurturing campaign. Cases studies can also be very effective when used in product-specific lead nurture workflows in reactivating opportunities that have gone cold. They can be useful for re-engaging leads that have gone quiet and who were looking at specific areas of your product that the cases studies relate to. Get Inspired: It's important that your lead nurture workflow content includes the appropriate content for where prospects are in the sales cycle. 9) Incorporate cases studies into your newsletters: This idea is as good for your client relations as it is for gaining the attention of your prospects. Customers and clients love feeling as though they're part of a community. It’s human nature. Prospects warm to companies that look after their customers; companies whose customers are happy and proud to be part of something. Also, whether we are willing to admit it or not, people love to show off! 10) Equip your sales team with cases studies: Tailored content has become increasingly important to sales reps as they look to provide value on the sales call. It's estimated that consumers go through 70-90% of the buyer’s journey before contacting a vendor. This means that the consumer is more knowledgeable than ever before. Sales reps no longer need to spend an entire call talking about the features and benefits. Sales have become more complex, and reps now need to be armed with content that addresses each stage of the buyer’s process. Cases studies can be really useful when it comes to showing prospects how successful other people within a similar industry have benefited from your product or service. 11) Sneak cases studies into your email signature: Include a link to recent cases studies in your email signature. This is particularly useful for salespeople. Here's what my email signature looks like: 12) Use cases studies in training: Having customer cases studies is an invaluable asset to have when onboarding new employees. It aids developing their buy-in, belief in, and understanding of your offering. 13) Include cases studies in your lead gen efforts: There are a number of offers you can create based off of your cases studies, in the form of ebooks, templates, and more. For example you could put together an ebook titled “A step-by-step guide to reaching 10,000 blog subscribers in 3 months…just like XX did.” You could create a more in-depth version of the cases studies with access to detailed statistics as an offer. (And don’t forget, you can also use quotes and statistics from cases studies on the landing page promoting the ebook, which adds credibility and could increase your conversion rates.) Or, you could create a template based on your customer's approach to success. You can also use cases studies to frame webinars that document how to be successful with X. Using cases studies in webinars is great middle-of-the-funnel content and can really help move your leads further down the funnel towards becoming sales qualified leads. 14) Create a bank of evergreen presentations: It’s important to build up a bank of evergreen content that employees across your organization can use during presentations or demos. Cases studies are perfect for this. Put together a few slides on the highlights of the cases studies to stir people’s interest, and then make them available to your sales and customer-facing teams. It's helpful if the marketer who created the presentation is the one who presents it to anyone who might use them in the future. This ensures they can explain the presentation clearly and answer any questions that might arise. 15) Create SlideShares based on cases studies: Following on from a few short slides, you could also put together a more detailed presentation of the cases studies and upload it to SlideShare. After all, not only is SlideShare SEO-friendly (because Google indexes each presentation), but there is a huge pre-existing audience on SlideShare of over 60 million users you can tap into. SlideShare presentations are also easy to embed and share, and allow you to capture leads directly from the slides via a lead capture form.
Do note that these above general tips given in the above 4 paragraphs are provided only as a guideline for marketing your cases and would vary based on the requirement of each project. Writing a case study of international marketing? Need case study on mobile marketing or case study email marketing help? We offer best email marketing case studies and mobile marketing case studies. Further whatever be the MBA marketing case studies, Harvard marketing case studies, case study on global marketing such as case history of marketing, market structure case study, marketing problems case study, case for emerging markets, marketing campaign case study, experiential marketing case study, affiliate marketing case study, solved case studies on marketing mix, cause related marketing case studies, database marketing case study, marketing case interviews questions, capital market case study, marketing audit case study, case on trade marketing, database marketing case studies, event marketing case studies, case study on online marketing, emerging markets case studies, case study of foreign market entry, case study on monopoly market, market leader case study, proximity marketing case studies, hotel marketing case study, tourism marketing case study, shopper marketing case study, fashion marketing case study, pharma marketing case studies, whole foods market case study analysis, e-marketing case study, web marketing case study, case study on internet marketing or e-marketing case studies, search engine marketing case study, IT marketing case studies (ex: mobile marketing case study, Bluetooth marketing case studies, sms marketing case study), social marketing cases study or social media marketing case study (ex: email marketing case study, twitter marketing case studies, facebook marketing case study), etc you need, our writers can assist you. Use our help for writing a best case study on marketing with solutions. In addition to marketing case studies, sales case study services are provided by us. See below for lowest quotes in proofreading, editing or writing case studies on marketing & sales case studies. Order below for sales or marketing case studies.