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Worried on how to write the effective cover letters or how to type a cover letter? Try to think of your covering letter as being an asset to your application rather than a silly requirement. Writing the right covering letter can transform your job search by getting you noticed. Covering letters are, arguably, the most important part of a job application, although most people spend the least amount of time working on them. A great covering letter is going to help you get your foot in the door and give you the best chance at getting a great position with any top company. Common covering letter mistakes: Most people have a standard covering letter that they use for each position they apply to. Unfortunately, employers and recruiters can spot generic letters like these from a mile away. Instead, personalize each covering letter to the job you're applying to (more on that later). Secondly, most covering letters are boring. You want to get the hiring manager's attention, not put him or her to sleep! You don't need to tell jokes or print it on neon paper, but do make sure that it is readable and relates to real information that they care about. If the job description asks a question---like what's your proudest career accomplishment---answer it. Show that you read the job description and put some real thought into your letter.
A covering letter is the best way to introduce yourself to a potential employer. When an employer has hundreds of CVs to shortlist from, covering letters set the tone of a job application, and should inspire the reader to turn over enthusiastically and read the enclosed CV. Your covering letter is simply an introduction for your resume that will pique an employer's interest in you. It tells them a little bit about yourself, your background, and why you are interested in the position. The covering letter should make an employer interested enough to go ahead and look at your resume. It shouldn't just be a reiteration of your resume. Instead, use it to showcase your personality, accomplishments, and skills that specifically apply to the position. Your covering letter also has another purpose: to make you seem like a real person who'd fit into the company culture. You don't need to be overly formal; try to write a covering letter that lets some of your personality shine through. Your industry will dictate how far you can take this---in more creative fields, you can get a little more original than if your industry is very conservative. If you understand the keys to crafting an outstanding covering letter, there's no need to be left in the dust in the race to find gainful employment. The first thing you need to know is that much like a resume, a covering letter should be brief, simple, and easy to read. Keep it simple so your covering letter will be easy to read and understand. Hiring managers don't possess large amounts of time to read the mounting pile of messages on their desks or in their inboxes. If they bother to give you their attention at all, consider yourself lucky! Keep them in a good mood (the kind of mood that prevents them from deleting your message) by writing no more than a few paragraphs, with your total output being a page or less. It's perfectly acceptable to use bullet points; indeed, this can be a useful strategy in summing up your main qualifications for the job. Sell yourself effectively in lesser words and not more and you may just be the winner. Besides, a brief message accomplishes one of your primary objectives: Keep the reader in a state of wanting to learn more about you. In the job search, this means piquing the hiring manager's interest so that he or she will grant you a phone call or, better yet, an interview. The second key is use an attention-getter or "grabber." Hiring managers see the same phrases and sentences over and over. Imagine how many times they hear somebody claiming to be a "self-starter" or a "people person." Your objective should be to stand out from the crowd and grab the hiring manager's attention within the first few sentences. An example would be: "Your company is a leader in the marketplace – but it needs a sales manager who can put this company over the top. I am that sales manager." Yes, that's a bold statement, but at least it's unique. One can imagine the hiring manager calling someone just to see if he or she can back up such an assertion. Any callback is a good callback, even if it's done out of curiosity. You might be surprised at how a bit of curiosity can turn into real interest and eventually a hire. There's another key to covering letter magic, which is keywords. If you see certain words in the job ad, job description, or company website that stand out and represent what the company would expect from you as an employee, pay attention because those are important keywords. These words and phrases should be inserted into your covering letter in a way that's natural and not overdone. You'll also want to insert commonly used industry buzzwords that pertain to your line of work. The idea is not to load up on keywords, but rather to show that you're attuned to the changing needs of the industry as well as the job position itself. Here is another key that's essential to your success: Avoid the one-size-fits-all approach. Yes, it is very easy and convenient to blast out the same copied-and-pasted message to a hundred different employers. In some ways, that might seem like a good strategy, since you'll be reaching more hiring managers. However, it's important to realize that quality is much more important that quantity when it comes to your job hunt. It's much better to impress a handful of hiring managers than to bore a hundred of them with the same old boilerplate letter; even if you're using a template, your message doesn't need to look or sound like one. For each and every covering letter you send, do your due diligence and learn as much as you can about the company and the hiring manager at that company. Address your message to that person specifically (this is always preferable to "Dear Sir or Madam"), and mention things that pertain to that company in particular. This strategy will demonstrate that you care about the company and that you're truly interested in working there. So, to sum it all up, start with the first key, which is to compose a simple covering letter that is brief and gets directly to the point. Get the hiring manager's attention as quickly as possible by writing something interesting and bold (but not arrogant) within the first few sentences. Insert keywords in a manner that is logical and organic. You could use templates and samples from the internet to guide you. But this would not serve your purpose, because everyone else would be doing the same and would not make your covering letter stand out from the rest. Additionally, eschew a one-size-fits-all approach in favor of a highly tailored strategy that demonstrates knowledge of each individual company and hiring manager.
To state further, let us put some important points and give you five rules of covering letter writing. Follow these rules to ensure that you’ve written the best covering letter possible. 1. Find out to whom you’re writing: Put yourself in the hiring manager’s shoes for a second. Would you like to be addressed as “Dear Sir or Madame?” or “To whom it may concern?” “Dear Sir or Madame” makes you sound like you’re from the year 1865, and “to whom it may concern” is very irritating to hiring managers. You can easily avoid this problem by doing your research. Look through the company’s website, LinkedIn, or even give the company a call to ask for the hiring manager’s name. Even if you get it wrong, it still looks like you’ve made an effort. 2. Write a targeted covering letter: By writing the hiring manager’s real name, you’ve already earned quite a few brownie points. Don’t screw it up by sending out a template e-mail filled with clichés, vague sentences, and jargon. You can avoid these pitfalls by adhering to the following covering letter format, which consists of the paragraphs shown here: (a) The first paragraph should contain a self-introduction. You should write who you are, where your expertise lies, where you found the job posting, and why you want to apply for the job. (b) The second paragraph should respond directly to the job description written by the hiring manager. Describe how your previous job experiences, skills, and abilities will allow you to meet the company’s needs. To make that easier, you can (and should) literally include words and phrases from the job description in your covering letter. (c) To go the extra mile, do some research about the company, and try to find out what they are doing --- and why --- given the current state of their industry. Explain how you can fit into that schema, and help push the company forward and achieve any goals you suspect they may have. (d) The final paragraph is called the “call to action” portion of your covering letter. Inform them that you’d love to get interviewed. Give them your contact information. Tell them that you’ll be in contact with them in a week if you don’t hear back. Thank them for spending the time to read your covering letter. If you can follow those steps, you’ll be better than the majority of applicants. Too many people write terrible sentences like this: Dear Sir or Madame, I am a strong candidate who would like to work at your company. A sentence like that will only make the hiring manager roll their eyes and skip over you. 3. No spelling or grammar errors: This one really goes without saying. Don’t make a mistake – not even once. The hiring manager will think that if you’re careless on your job application, that you’ll be careless at your job. Spelling mistakes make an awful first impression. 4. No bombast: Imagine that you’re going to interview someone for a job. This person walks into your office, and tells you that they are “the best candidate” and “the number one choice.” They give you no explanation why that is the case. Then they shake your hand, smile at you, and insist that you give them a job. You would feel embarrassed for that person. Don’t do that in your covering letter, either. It’s tempting to write bombastic filler because it’s easy to do, and it’s commonly believed that overconfidence is more important than modesty when searching for a job. The rule of thumb is that you’re allowed to be as boastful as you want – so long as you have the evidence to back it up! 5. Make your covering letter Applicant Tracking System (ATS) optimized; If you don’t know what an ATS is, you absolutely must read up on it before sending in your next job application. Applicant tracking systems are mostly designed to read through resumes, sifting through keywords and key-phrases to statistically determine whether to let you through to the next stage. 70% of jobs are filled via an applicant tracking system. Some ATS software is designed to read through covering letters as well, while others are not. You might as well be completely prepared. The good news is that simply by following the instructions we have written above, your covering letter should already be in good shape. If you’ve responded directly to the hiring manager’s job description, and included language from it in your own covering letter, you already have a high likelihood of hitting statistically important keywords and phrases.
Combine all of these keys and tips, and your search for a job might end up being much quicker and easier than you ever imagined it would be. Do note that these above tips are given only as a guideline and would vary based on the requirement of each letter. However do note that even with these instructive steps it is not possible for most people to do good covering letters like how our expert writers do. This is why you need the help of our writing services company. So why wait? Read below for more details.
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