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Internet Research Tips
Did you hate memorizing seemingly insignificant facts for tests at school? No photographic memory? Good news! Life is now an open-book exam — assuming you have a computer, browser, and internet access. If you know how to use a good search engine, you don't have to stuff your mind with facts. Chances are, you aren't the first person to run across the problem you are experiencing. Chances are also good that an answer is awaiting your discovery on the web — you just have to remove the irrelevant pages and the unhelpful/incorrect results to find that needle in the haystack. Google has been fanatical about speed. There is little doubt that it has built an incredibly fast and thorough search engine. Unfortunately, the human element of the Internet search equation is often overlooked. These tips given below are designed to improve that human element and better your Internet search skills.
1: Use unique, specific terms: It is simply amazing how many Web pages are returned when performing a search. You might guess that the terms blue dolphin is relatively specialized. A Google search of those terms returned 2,440,000 results! To reduce the number of pages returned, use unique terms that are specific to the subject.
2: Use the minus operator (-) to narrow the search: How many times have you searched for a term and had the search engine return something totally unexpected? Terms with multiple meanings can return a lot of unwanted results. The rarely used but powerful minus operator, equivalent to a Boolean NOT, can remove many unwanted results. For example, when searching for the insect caterpillar, references to the company Caterpillar, Inc. will also be returned. Use Caterpillar-Inc to exclude references to the company or Caterpillar-Inc-Cat to further refine the search.
3: Use quotation marks for exact phrases: Using quotation marks around a phrase will return only those exact words in that order. It's one of the best ways to limit the pages returned. Example: “Be nice to nerds”. Of course, you must have the phrase exactly right — and if your memory is as good as mine, that can be problematic.
4: Don't use common words and punctuation: Common terms like a and the are called stop words and are usually ignored. Punctuation is also typically ignored. But there are exceptions. Common words and punctuation marks should be used when searching for a specific phrase inside quotes. There are cases when common words like the are significant.
5: Capitalization: Most search engines do not distinguish between uppercase and lowercase, even within quotation marks. The following are all equivalent: technology, Technology, TECHNOLOGY, "technology", "Technology".
6: Drop the suffixes: It's usually best to enter the base word so that you don't exclude relevant pages. For example, bird and not birds, walk and not walked. One exception is if you are looking for sites that focus on the act of walking, enter the whole term walking.
7: Maximize AutoComplete: Ordering search terms from general to specific in the search box will display helpful results in a drop-down list and is the most efficient way to use AutoComplete. Selecting the appropriate item as it appears will save time typing. You have several choices for how the AutoComplete feature works: Use Google AutoComplete. The standard Google start page will display a drop-down list of suggestions supplied by the Google search engine. This option can be a handy way to discover similar, related searches. For example, typing in Tucson fast will not only bring up the suggestion Tucson fast food but also Tucson fast food coupons. Use browser AutoComplete. Use this Google start page to disable the Google AutoComplete feature and display a list of your previous searches in a drop-down box. The browser's AutoComplete feature must be turned on for this option to work.
8: Customize your searches: There are several other less well known ways to limit the number of results returned and reduce your search time: The plus operator (+): As mentioned above, stop words are typically ignored by the search engine. The plus operator tells the search engine to include those words in the result set. Example: tall + and short will return results that include the word and. The tilde operator (~): Include a tilde in front of a word to return results that include synonyms. The tilde operator does not work well for all terms and sometimes not at all. A search for ~CSS includes the synonym style and returns fashion related style pages —not exactly what someone searching for CSS wants. The wildcard operator (*): Google calls it the fill in the blank operator. For example, amusement* will return pages with amusement and any other term(s) the Google search engine deems relevant. You can't use wildcards for parts of words. So for example, amusement p* is invalid. The OR operator (OR) or (|): Use this operator to return results with either of two terms. For example, happy joy will return pages with both happy and joy, while happy / joy will return pages with either happy or joy. Numeric ranges: You can refine searches that use numeric terms by returning a specific range, but you must supply the unit of measurement. Site search: Many Web sites have their own site search feature, but you may find that Google site search will return more pages. When doing your work, it's best to go directly to the source, and site search is a great way to do that. Change your preferences: Search preferences can be set globally by clicking on the gear icon in the upper-right corner and selecting Search Settings. I like to change the Number Of Results option to 100 to reduce total search time. Forums-only search: Under the Google logo on the left side of the search result page, click More | Discussions or go to Google Groups. Forums are great places to look for solutions to technical problems. Advanced searches: Click the Advanced Search button by the search box on the Google start or results page to refine your search by date, country, amount, language, or other criteria. Wonder Wheel: The Google Wonder Wheel can visually assist you as you refine your search from general to specific.
9: Use browser history: Many times, we will be searching an item and scanning through dozens of pages when we suddenly remember something we had originally dismissed as being irrelevant. How do you quickly go back to that web site? You can try to remember the exact words used for the search and then scan the results for the right site, but there is an easier way. If you can remember the general date and time of the search you can look through the browser history to find the web page.
10: Set a time limit — then change tactics: Sometimes, you never can find what you are looking for. Start an internal clock, and when a certain amount of time has elapsed without results, stop beating your head against the wall. It's time to try something else: Use a different search engine, like Yahoo!, Bing, Startpage, or Lycos; Ask a peer; Call support; Ask a question in the appropriate forum; Use search experts who can find the answer for you.
The bottom line: A tool is only as useful as the typing fingers wielding it. Remember that old acronym GIGO, garbage in, garbage out? Search engines will try to place the most relevant results at the top of the list, but if your search terms are too broad or ambiguous, the results will not be helpful. It is your responsibility to learn how to make your searches both fast and effective. The internet is the great equalizer for those who know how to use it efficiently. Anyone can now easily find facts using a search engine instead of dredging them from the gray matter dungeon -- assuming they know a few basic tricks. Never underestimate the power of a skilled search expert.
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