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Nowadays, speeches are the inherent part of everybody's work. It is common knowledge that we cannot do anything without speeches at conferences, meetings etc. People try to protect themselves by either avoiding speeches or by struggling against speech anxiety. In this way, people get tricked into making the fear of speech more chronic and disruptive. Some people do this with avoidance. They choose college coursework in such a way as to avoid speeches, rather than taking the classes they want. At work, they pass up promotions and assignments which would require speaking. The fear of speech may even lead people to choose a career that doesn't call for speeches, rather than one they want. This is often the case with people who have feared speeches from a very young age. Others don't go that far, but will go to great lengths to avoid making presentations, or even just having to speak at a meeting. They may deliberately arrive late, hoping to miss the customary introductions ("let's go around and introduce ourselves..."). Many others will gamely accept an assignment and show up to give a speech when it's important to their career. But they try to get through those situations without feeling afraid. They focus on what they feel, rather than on the message they've come to deliver. This is often the case with people whose fear of speech developed later in life. The more successful they become in their career, the more they are called upon to share their expertise with groups, and the more anxious they become.
The shortest way to your audience is to address them personally. Whatever you want to convey to them, if you’re looking to entertain them, to give them information, or to convince them, you CAN do it – IF you use the right examples, metaphors, arguments. As the American philosopher and author Ralph Waldo Emerson put it: ‘Speech is power: speech is to persuade, to convert, to compel.’ Even if you do not want to be that forceful, you should think about the goal you want to achieve and then find the right means to get there. Speeches are a document that contains particular information that is to be communicated to large group of people. Speeches can generally be based on any topic depending on the information that a speaker would like to communicate. Speeches must be simple and comprehensive so as to enable easy communication between the speaker and the audience. The key to writing good speeches lies in using a theme. It is important to decide who will make up your audience. Your perception of the audience shapes the tone of your speeches. Speeches writing are very personal, as the writer talks about his views, thoughts and emotions. The writer and presenter should capture an audience’s interest with the first or second sentence of the introduction. Build clear and sensible transitions (segues) from one thought to the next and put the arguments in the main part. The ending is equally important as the opening paragraph. The good speeches should never end halfheartedly. The last impression an audience gets from the presenter is the one that will stick. The writer has to envision a goal that he wants to reach with his speech. Just like any other document, writing of speeches requires one to have vast knowledge of the topic concerned and reliable writing skills. Ample time must also be set for research in order for one to come up with informative speeches. Many people are usually too occupied with other activities thus they lack adequate time to come up with quality speeches. Limited writing and researching skills are other reasons why many people are unable to come up with proper speeches.
The fear of speech draws upon the same panic trick as other fears and phobias. People naturally want to rid themselves of speeches anxiety before they do any more speaking. But they get tricked into using methods which actually make the fear of speech stronger, and more persistent, over time. New patients who come to me for help with fear of speech usually expect that I will first help them lose their speech anxiety, and then they will go out and do some speeches. I'm usually able to help people overcome this problem. But that's not how you do it. That's how you get tricked!
Fearful speakers create trouble for themselves when they don't embrace the role of Speaker. Instead, they try to be the Unspeaker. They try to "get through" the experience without committing themselves to the role of Speaker. They read, they drone, they overlook the audience, and they focus mainly on resisting their fear. The result of this resistance is, typically, that it gives you more speech anxiety, not less - just the opposite of what you want.
Hurrying: Rushing through a talk requires that you talk fast. Talking fast interferes with your breathing. Instead of breathing comfortably, you breathe in a short, shallow manner, or you might even hold your breath. This gives you the sensation of running out of air and being unable to breathe, a common fear in this situation, and one that greatly increases fear of speech. All this hurrying reduces the chance that your audience can enjoy your speech. It creates a barrier between you and them, which might have been your intention, but this will actually increase your fear. The less of a connection you have with them, the more unfriendly they will seem to you, and the more speech anxiety you will experience.
Ignoring the Audience: Fearful speakers often try to ignore the audience, hoping this will decrease their speech anxiety. For instance, lots of fearful speakers avoid eye contact with the audience. This prevents you from noticing any audience reaction. You won't notice when people seem more interested, or have questions. When you have no audience contact, you focus on your own thoughts. And if you're a fearful speaker, your thoughts are virtually guaranteed to be far more negative, and unrealistic, than anything your audience might think or say. The result? More, rather than less, fear of speech.
Fighting to Hide Your Fear: Finally, efforts to hide your fear create the additional fear of being "found out" as a nervous person. This only adds to the speech anxiety you already experience. It has another negative side effect. After you've given a speech, even if it has gone well, you may take no pride in your success because of this thought: "If they knew how afraid I was, they'd think less of me."
Fear of speech - also known as Glossophobia - has its roots in social phobia. It comes from the fear of being judged, which stems from all of the attention that people place on you when you're speaking. Ideally, you need to be able to deliver a loud, effective speech. Yet doubts over our own ability combined with the knowledge that others are forced to pay attention to the words we share can create a feeling of fear that is tough to shake. Speech fear can only be reinforced as well. No one gives a perfect speech. If you go up there and do a great job, but make a few mistakes, your mind tends to focus on the mistakes, and your fear is then confirmed. In addition, there is reason to believe that the modern day lifestyle makes glossophobia more common than it had been in the past. Consider the following: More and more people spend their free time in less public situations, like online, which requires not only no speeches, but also allows for complete anonymity. Those that spend a lot of time online become less used to the idea of talking in public and being judged. More and more people have work related communication that requires less speaking in public as well. Now you can send emails, talk on the phone, or use online workrooms. No longer do you need to worry as much about others looking at you and judging you, which is a problem for future public speakers because it means less experience speaking in public.
Good public speaking always accounts for these three components:
Audience: Speakers communicate differently to different audiences. To take a simple example, people tell their grandmothers about their new “significant other” in a different way than they tell their best friend. Similarly, people speak about trees differently with their high school biology teacher than they do with their younger siblings; and speakers often need to make arguments about public policy differently to Republicans than to Democrats. Two main questions guide audience adaptation in a speaker situation: Who are they? What qualities about them are relevant? Who are they? Distinguishing general from specific audiences is useful. A general audience is everyone who will hear the speech or read the paper. A specific audience, on the other hand, is that subset of the general audience who the speaker particularly wants to reach, or to reach in a different way than the rest of the group. In an audience with varying degrees of knowledge on a subject, for instance, a speaker might want to pitch their comments primarily to non-experts (while at the same time not saying anything that a specialist would find objectionable). In the classroom, students may be talking to the entire group but making a special effort to address the professor's expectations. What qualities about them are relevant? Audiences vary in values, knowledge, style of communication, and intellectual capacity—among other qualities. Depending on the topic and purpose, effectiveness could be influenced by whether the audience is young or old, rich or poor, female or male, highly religious or less believing, college graduates or high school dropouts, ethnic minorities or majorities. In addition, audiences carry different expectations to a speaker occasion: some want to be there, others do not; some want to be entertained, others are looking to be informed; some are open to being persuaded while others are unlikely to change their minds anytime soon; some expect a highly polished presentation with sophisticated visual aids while others are looking for less formal comments. All of these expectations help shape a speaker situation.
Occasion: Unlike much written communication, a speech situation occurs at a specific time and place. With regard to time, the speech can be affected by events that have very recently occurred (e.g. the morning's news may be fresh in your audience's mind); by the time of day (8:00 A.M. lectures are different than 10:00 A.M. lectures); and by the fact that it comes after or before other speeches. Place matters too--different-sized rooms make a difference for visual aides and intimacy. There is also a reason that the speech is happening, the occasion for which the audience has gathered. Are you giving a speech at a wedding or a funeral? An academic lecture series or a public meeting of concerned citizens? A mandatory assignment for freshman communication students? Each of these occasions has different norms for giving a speech, calling for speakers to operate in different modes--from formal to informal, from light to heavy, humorous to serious, conversational to highly practiced.
Purpose: Speakers hope to accomplish general and specific purposes when they communicate. For most speeches in college and beyond, there are two general purposes: to inform or to persuade. The line between informing and persuading is not absolute, and many speeches will do some of both. Nonetheless, they are useful guides for speakers. When a speaker seeks to inform, they want the audience to leave the speech knowing more than they knew beforehand. Speakers may want to explain an idea or process, share new information, or show how to do something. When a speaker aims to persuade an audience, they want them to adopt a new position or belief, to change their minds, or to be moved to action. Persuasion calls a speaker to advocate one position among others that are possible and be willing to defend it against challenges. In addition to a general purpose and speaker typically has a range of more specific goals for their speech. They may want to get a few laughs, to build upon a classmate's speech, to reach a selected group of listeners, to show themselves to be competent to potential employers, or to create controversy. A successful speech requires a clear sense of general and specific purpose to guide how selection and presentation of ideas and words.
Speeches are classified into several types:
Informative Speeches – speeches that inform listeners increase their understanding of the topic but do not want to change their opinion. Such speeches are the simple presenting of analytical information that doesn't require the listener to agree or disagree with the thesis. Speaker presents thesis and gives all necessary information to support it. Informative speeches can be oral presentations to analytical research papers, any reviews, or any types of reports.
Impromptu Speeches – speeches that are given without any prior preparation, without any notes or other additional materials. Students face impromptu speeches every time they answer professor's questions during the class. They do not prepare for these questions with visual aids and outlines, but they still have to say their opinion, provide information, or persuade an opponent.
Team Speeches – speeches that are made by two or more people who work in the team where all tasks and responsibilities are divided among members. By making team speeches, students learn how to communicate effectively and make a joint decision with respect to all opinions and ideas.
Persuasive Speeches – speeches that persuade listeners or change their attitude about some subject. Speakers use logic and evidence in order to direct the audience in the course of speaker's opinion. The task of the student is not only to provide all evidence and supporting materials to prove the idea but also make listeners to decide themselves that his/her opinion is valid.
Entertaining Speeches – speeches which primer goal is to entertain the audience. Occasions for entertaining speeches can be graduation ball or other college events. Speakers in the team speeches can also use the entertaining speeches in order to entertain, to make a pause and amuse listeners so that disengage stress or tiredness.
In writing a speech, you have two objectives: Making a good impression and leaving your audience with two or three takeaways. The rest is just entertainment. How can you make those crucial points? Consider these strategies:
1) Be Memorable: Sounds easy in theory. Of course, it takes discipline and imagination to pull it off. Many times, an audience may only remember a single line. For example, John F. Kennedy is best known for this declaration in his 1961 inaugural address: “And so, my fellow Americans, ask not what your country can do for you; ask what can do for your country.” Technically, the line itself uses contrast to grab attention. More important, it encapsulated the main point of Kennedy’s speech: We must sublimate ourselves and serve to achieve the greater good. So follow Kennedy’s example: Condense your theme into a 15-20 word epigram and build everything around it top-to-bottom. There are other rhetorical devices that leave an impression. For example, Ronald Reagan referred to America as “a shining city on the hill” in speeches. The image evoked religious heritage, freedom, and promise. And listeners associated those sentiments with Reagan’s message. Conversely, speakers can defy their audience’s expectations to get notice. In the movie Say Anything, the valedictorian undercut the canned optimism of high school graduation speeches with two words: “Go back.” In doing so, she left her audience speechless…for a moment, at least. Metaphors…Analogies…Surprise…Axioms. They all work. You just need to build up to them…and place them in the best spot (preferably near the end).
2) Have a Structure: Think back on a terrible speech. What caused you to lose interest? Chances are, the speaker veered off a logical path. A CEO spoke at a national meeting. He started, promisingly enough, by outlining the roots of the 2008 financial collapse. Halfway through those bullet points, he jumped to emerging markets in Vietnam and Brazil. Then, he drifted off to 19th century economic theory. By the time he closed, our CEO had made two points: He needed ADD medication – and a professional speechwriter! Audiences expect two things from a speaker: A path and a destination. They want to know where you’re going and why. So set the expectation near your opening on what you’ll be covering. As you write and revise, focus on structuring and simplifying. Remove anything that’s extraneous, contradictory, or confusing. Remember: If it doesn’t help you get your core message across, drop it.
3) Don’t Waste the Opening: Too often, speakers squander the time when their audience is most receptive: The opening. Sure, speakers have people to thank. Some probably need time to get comfortable on stage. In the meantime, the audience silently suffers. When you write, come out swinging. Share a shocking fact or statistic. Tell a humorous anecdote related to your big idea. Open with a question – and have your audience raise their hands. Get your listeners engaged early. And keep the preliminaries short. You’re already losing audience members every minute you talk. Capitalize on the goodwill and momentum you’ll enjoy in your earliest moments on stage.
4) Strike the Right Tone: Who is my audience? Why are they here? And what do they want? Those are questions you must answer before you even touch the keyboard. Writing a speech involves meeting the expectations of others, whether it’s to inform, motivate, entertain, or even challenge. To do this, you must adopt the right tone. Look at your message. Does it fit with the spirit of the event? Will it draw out the best in people? Here’s a bit of advice: If you’re giving a speech in a professional setting, focus on being upbeat and uplifting. There’s less risk. Poet Maya Angelou once noted, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Even if your audience forgets everything you said, consider your speech a success if they leave with a smile and a greater sense of hope and purpose. That’s a message in itself. And it’s one they’ll share.
5) Humanize Yourself: You and your message are one-and-the-same. If your audience doesn’t buy into you, they’ll resist your message too. It’s that simple. No doubt, your body language and delivery will leave the biggest impression. Still, there are ways you can use words to connect. Crack a one liner about your butterflies; everyone can relate to being nervous about making speeches. Share a story about yourself, provided it relates to (or transitions to) your points. Throw in references to your family, to reflect you’re trustworthy. And write like you’re having a casual conversation with a friend. You’re not preaching or selling. You’re just being you. On stage, you can be you at your best.
6) Repeat Yourself: We’ve all been there. When someone is giving a speech, we’ll drift off to a Caribbean beach or the Autobahn. Or, we’ll find ourselves lost and flustered when we can’t grasp a concept. Once you’ve fallen behind, it’s nearly impossible to pay attention. What’s the point? In writing a speech, repetition is the key to leaving an impression. Hammer home key words, phrases, and themes. Always be looking for places to tie back and reinforce earlier points. And repeat critical points as if they were a musical refrain. As a teenager, my coach continuously reminded us that “nothing good happens after midnight.” He’d lecture us on the dangers of partying, fighting, peer pressure, and quitting. After a while, my teammates and I just rolled our eyes. Eventually, we encountered those temptations. When I’d consider giving in, coach would growl “Schmitty” disapprovingly in my head. Despite my resistance, coach had found a way to get me to college unscathed. He simply repeated his message over-and-over until it stuck. Some audience members may get annoyed when you repeat yourself. But don’t worry how they feel today. Concern yourself with this question: What will they remember six months from now?
7) Use Transitions: Sometimes, audiences won’t recognize what’s important. That’s why you use transitional phrases to signal intent. For example, take a rhetorical question like “What does this mean” – and follow it with a pause. Silence gets attention – and this tactic creates anticipation (along with awakening those who’ve drifted off). Similarly, a phrase like “So here’s the lesson” also captures an audience’s interest. It alerts them that something important is about to be shared. Even if they weren’t paying attention before, they can tune in now and catch up.
8) Include Theatrics: During his workshops, Dr. Stephen Covey would fill a glass bowl nearly full with sand. From there, he’d ask a volunteer to place rocks into the bowl. In the exercise, rocks represented essentials like family, job, worship, and exercise, while the bowl signified the volunteer’s time and energy. It never failed: The volunteer couldn’t fit every rock in the bowl. The sand – which embodied day-to-day activities like transporting children, shopping, or reading – took up too much space. Something had to be cut. Usually, it was something essential. Covey would then encourage his volunteer to consider another option: Start with placing a rock in the bowl, adding some sand, and then alternating rocks and sand until the bowl was full. Like magic, there was suddenly enough space for both, as the sand gradually filled any gaps between the rocks. The message: Maintain balance. Never lose sight of the essentials as you tend to the day-to-day (and vice versa). Of course, Covey could’ve made his point verbally and moved on. Instead, he illustrated it with household items in a way his audience wouldn’t soon forget. If you have a smaller audience (or a video screen), consider incorporating visuals. Keep the props, storyline, and lesson simple. When you’re done, leave everything out to symbolize your point to your audience. Whatever you do, don’t play it safe. If you do, your speech will be forgotten in no time.
9) End Strong: Fact is, your close is what your audience will remember. So recap your biggest takeaway. Tie everything together. Share a success story. Make a call to action. Don’t hold anything back. Your ending is what audience will ultimately talk about when they head out the door.
10) Keep it Short: What is the worst sin of speeches? It’s trying to do too much! Your audience’s attention will naturally wane after a few minutes. They have other places to be – and don’t want to be held hostage. And the longer you stay on stage, the more likely you are to stray and make mistakes. So make your points and sit down. Never forget: This is their time, not yours.
We talk a lot about how to speak; how to engage that inner fiery spark to engage with your audience. But how do you take that sparkle and write speeches that inspires? Speeches start with an idea; be it for school or work or a TED talk about your area of specialty. It is a fact that writing a good speech is a hard process. Writing a speech is the unheralded part of the process, because while everyone’s attention is focused on the person giving a speech, it is easy to forget that someone had to labor over every word that they are saying! Speech writing is just as difficult as giving the actual speech and that is because it needs to be careful planned at every stage so that you successfully convey the point you set out to make. A good speech should attract the attention of everyone in the audience, and also inform them in a captivating manner. Of course it makes a difference if you are asked to present facts and information in a Business Presentation, or if you are invited to entertain a party as a Table/After-Dinner Speaker. The goal will be different and of course so will be the audience and their mindset and expectations. Still there are a few things that are basic: as Sir Winston Churchill stated: ‘A good speech should be like a woman's skirt; long enough to cover the subject and short enough to create interest.’ And nobody was a better speaker – so he should know! Following that advice, you ‘only’ have to figure out how to do that – or you simply leave it to people who are experienced in finding the right means and in putting them into words that will make just the impact that you are aiming for. One thing is for sure: preparing for a good speech or presentation takes a lot of time. To quote another, even more famous American author, Mark Twain: ‘It usually takes me more than three weeks to prepare a good impromptu speech.’ Okay, the irony is obvious here; but still it’s true that to write a good – and that means effective – speech or presentation takes a lot of time and thinking. If you can’t afford that investment, or if you are not sure about how best to put things to get the effect you’re aiming at, if you need astounding and cogent facts and have no time for research, turn to speech writing services.
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