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SEM is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate SEO, which adjusts or rewrites website content to achieve a higher ranking in SE results pages to enhance pay per click (PPC) listings. SEM is the wider discipline that incorporates SEO. SEM includes both paid search results (using tools like Google Adwords or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO). SEM uses paid advertising with AdWords or Bing Ads, pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising and making sure SEO has been done. In some contexts, the term SEM is used exclusively to mean pay per click advertising, particularly in the commercial advertising communities which have a vested interest in this narrow definition. Such usage excludes the wider search community that is engaged in other forms of SEM such as SEO and search retargeting. Another part of SEM is social media marketing (SMM). SMM is a type of marketing that involves exploiting social media to influence consumers that one company’s products and/or services are valuable. Some of the latest theoretical advances include search engine marketing management (SEMM). SEMM relates to activities including SEO but focuses on return on investment (ROI) management instead of relevant traffic building (as is the case of mainstream SEO). SEMM also integrates organic SEO, trying to achieve top ranking without using paid means to achieve it, and pay per click SEO. For example, some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor. SEO & SEM are two pillars of one marketing job and they both run side by side to produce much better results than focusing on only one pillar. Another way SEM is managed is by contextual advertising. Here marketers place ads on other sites or portals that carry information relevant to their products so that the ads jump into the circle of vision of browsers who are seeking information from those sites.

Here are some tips to keep in mind when optimizing your SEM campaign: 1) Define the aim: It is important to setup goals for the PPC campaign you wish to run. This isn’t an abstract, manual sort of setup. Setting goals from an Ad management suite like Google AdWords is helpful as it allows you to later filter, drill down and analyze many campaign metrics. SEM is a trial and error process by nature, for which continuous optimization towards your end goals is essential. 2) Use dimensions on Google ad words: The dimensions tab in the AdWords control panel is a very useful feature that often goes unnoticed. It gives you broad overviews of your existing campaigns according to different filters. Dimensions are statistics related to your campaign that cut across different metrics and AdWords tabs. You can dissect your account in multiple ways here: by time, by conversions, by geography, by search terms and many, many more. Each metric gives you insight that can help optimize your campaign further. 3) Refine your keyword list: You need to choose keywords that are relevant and useful. You’ll want to specifically optimize bids on individual keywords that generate high CTRs, and delete keywords that either have low CTRs or, more importantly, irrelevant click-throughs that aren’t resulting in conversions. 4) Always set your maximum CPC targets: Maximum CPC is the maximum amount you are willing to pay for each click. The exact amount depends on a number of factors: the competition, the suggested bid, your campaign goals - visibility or conversions - which will also determine return on investment (RoI) expectations. While generally you’d want to spend a small fraction of your sales margin on the advertising cost, you might occasionally be willing to take a hit on initial returnsto gain traction or outmuscle your competition. 5) Test ad extensions: Along with placements, ad extensions are also critical to PPC optimization. Ad extensions are additional pieces of content relevant to what your ad is trying to convey. These might be location information, special offer information, a direct click-to-call button from the ad itself, among others. 6) Make landing pages ad-specific: A common mistake marketers make is creating generic landing pages for all their ads. Hence, when the user clicks on the link he/she comes across irrelevant content. This not only results in users bouncing from your landing page, but also reduces your Ad Quality score – which is automatically calculated by Google based how relevant your landing page is to the keywords you’re targeting. This results in lower ad placements and higher costs per click. Ad-specific, relevant landing pages are essential to minimize bounce rates and increase quality scores. 7) Run re-marketing campaigns: Such campaigns have been proven to increase the ROI for many businesses and are almost always profitable. When your visitor has come close to a purchase, or shows a pattern of behavior that suggests he is interested in learning more, such campaigns ensure he is reminded of your offering, so when the time is right, he can get back to your landing page and maybe follow through with the purchase. 8) Continuously optimize landing pages: Is your landing page fulfilling your visitor’s needs? Does it hep them find the information or product they’re looking for? Does the page load quickly or is it slow and heavy? You need to optimize your landing pages and test them. Experiment with different offers and call-to-action phrases to see what drives conversions. Run A/B testing to see which version of your landing page fares better. Concise, up-front content is an essential part of an effective landing page. Do note that these above tips are given only as a guideline and would vary based on the requirement of the project. However even with these instructive steps it is not possible for most people to do a good SEM work like how our experts do. This is why you need the help of our SEM serivces company. So why wait? Read below for more details.

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SEM is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business. SEM is the practice of marketing a business using paid advertisements that appear on search engine results pages. Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries. These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices. A successful SEM plan is the approach to capture the relationships amongst information searchers, businesses, and search engines--SE’s. SE’s were not important to some industries in the past, but over the past years the use of SE’s for accessing information has become vital to increase business opportunities. The use of SEM strategic tools for businesses such as tourism can attract potential consumers to view their products, but it could also pose various challenges. These challenges could be the competition that companies face amongst their industry and other sources of information that could draw the attention of online consumers. To assist the combat of challenges, the main objective for businesses applying SEM is to improve and maintain their ranking as high as possible on SERPs so that they can gain visibility. Therefore SE’s are adjusting and developing algorithms and the shifting criteria by which web pages are ranked sequentially to combat against SE misuse and spamming, and to supply the most relevant information to searchers. This could enhance the relationship amongst information searchers, businesses, and SE’s by understanding the strategies to attract business.

Many small businesses think running a paid search campaign is too expensive and don’t have a budget to compete with bigger, more well known brands. Here are the 5 best SEM tips to enable your small business to compete with the big guys. 1. Keyword Selection: More often than not, big brands have more dollars which can enable them to outbid you in paid search auctions. An important aspect and one of the most crucial tips, for being competitive with these brands is to be strategic about which keywords you go after. It is important to try and focus on keywords that produce quality leads and conversions. Additionally, utilizing long tail keywords as part of the strategy will allow being more targeted and cheaper. Also it will be less competitive due to the fact that there will be less traffic coming from long tail keywords. After choosing a good keyword strategy, one can also save money by restricting certain keywords with matchtypes and negative keywords. This is an excellent way to reduce wasted spend. 2. Day/Geographic Parting: Another good way to stay competitive against big brands is through localization. If you’re a mom and pop shop or you’re focused in a specific area, it’s a good idea to restrict your geographic targeting. There’s no need to show up for keywords all around the country if you only serve your city or state. With the same reasoning of geographic parting, you want to also utilize day parting. With day parting, you can set your ads to only run during certain times of day. By limiting your ad to only run when you can make the most conversions, one can still be competitive. 3. Ad Extensions: Ad extensions are a great way to include additional information to your ads. If you’re only going to be able to run an ad on a limited basis, packing as much useful information about business in the ad can make the difference. Google offers a variety of ad extensions that can be helpful, such as reviews, click-to-call links, location information, and sitelinks that bring people to additional pages of your website. By offering as much info, users have more options to see something they’re interested in and therefore give you a greater chance of receiving an ad click and ultimately making a sale. 4. Engaging and Enticing Ad Copy: When outbidding competitors for a top position is not an option, one must think of other ways to stand out. Writing alluring ad copy can be one of them. Standing out with your ad, either through a good positioning statement or an enticing promotion, can help get the click. It is important to do some competitive research and try to make your business seem like the logical choice. 5. Looking Outside of Google: New advertisers often forget that the paid search world exists outside of Google. Google is often times the most expensive search engine and rightly so because it gets the most traffic, but there are other more cost effective and less competitive search engines. For example, you may want to consider running on the Bing network. It can be just as effective and often times at a much lower cost. Additionally, there are lots of second tiered engines on the market like LookSmart, Admarketplace, etc. These tend to be really inexpensive but also lower quality in search traffic. They still merit consideration as part as your overall search strategy. 6. Bing- SEM tips: Running paid search campaigns for business can be expensive depending on your industry. Following the tips above will help you get the most out of your budget and still be competitive with the big guys. Do note that these above given tips are provided only as a guideline and would change based on the requirement of each project. Our pricing for SEM services are competitive, and you can see the prices on our pricing page. You can place your orders through our order form page. You can also contact us through our enquiry page. These ‘Check Price Now’ (blue button for ‘pricing page’), ‘Click Here Order Now’ (red button for ‘order page’) and ‘Click Here To Submit Enquiry’ (blue button for ‘contact us’ page) are given on the left hand side of this web page, towards the end of the page.