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SEO is the process of affecting the visibility of a website or a web page in a search engines--SE’s unpaid results--often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the SE's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical SEs. As an Internet marketing strategy, SEO considers how SEs work, what people search for, the actual search terms or keywords typed into SEs and which SEs are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of SEs. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. Webmasters and content providers began optimizing sites for SEs in the mid-1990s, as the first SEs were cataloging the early web. Initially, all webmasters needed to do was to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a SE spider downloading a page and storing it on the SE's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, and all links the page contains, which are then placed into a scheduler for crawling at a later date. Site owners started to recognize the value of having their sites highly ranked and visible in SE results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analysts, the phrase SEO probably came into use in 1997. Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using meta data to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches. Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in SEs.
In web marketing basically two types of SEO are available: Off-Page Optimization and On-Page Optimization. 1) Off–Page Optimization:- Off–Page Optimization include all kinds of ranking factor which must be available in your web page. Following factor must be including in the web page if you want to better SE ranking. How many website give link to you? Which website gives link to you? What is Google page rank who gives link to your site? What is page title of the website which gives link to you? Total number of links on the website who gives link to your site? 2) On-Page Optimization:- On-Page Optimization includes those who make your web page SE friendly. This includes: Use text link rather than graphics link; You must use good internal linking navigation system; You must include a sitemap; Select perfect keyword for your website; Must use alt tag with your graphics.
After a page is crawled, the next step is to index its content. The indexed page is stored in a giant database, from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. For a human it will not be possible to process such amounts of information but generally SEs deal just fine with this task. Sometimes they might not get the meaning of a page right but if you help them by optimizing it, it will be easier for them to classify your pages correctly and for you--to get higher rankings. When a search request comes, the SE processes it--i.e. it compares the search string in the search request with the indexed pages in the database. Since it is likely that more than one page (practically it is millions of pages) contains the search string, the SE starts calculating the relevancy of each of the pages in its index with the search string. There are various algorithms to calculate relevancy. Each of these algorithms has different relative weights for common factors like keyword density, links, or metatags. That is why different SEs gives different search results pages for the same search string. What is more, it is a known fact that all major SEs, like Yahoo!, Google, Bing, etc. periodically changes their algorithms and if you want to keep at the top, you also need to adapt your pages to the latest changes. This is one reason (the other is your competitors) to devote permanent efforts to SEO, if you'd like to be at the top. The last step in SEs' activity is retrieving the results. Basically, it is nothing more than simply displaying them in the browser – i.e. the endless pages of search results that are sorted from the most relevant to the least relevant sites.
Although the basic principle of operation of all SEs is the same, the minor differences between them lead to major changes in results relevancy. For different SEs different factors are important. There were times, when SEO experts joked that the algorithms of Bing are intentionally made just the opposite of those of Google. While this might have a grain of truth, it is a matter a fact that the major SEs like different stuff and if you plan to conquer more than one of them, you need to optimize carefully. There are many examples of the differences between SEs. For instance, for Yahoo! and Bing, on-page keyword factors are of primary importance, while for Google links are very, very important. Also, for Google sites are like wine--the older, the better, while Yahoo! generally has no expressed preference towards sites and domains with tradition (i.e. older ones). Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo!.
SE’s use complex mathematical algorithms to guess which websites a user seeks. If each bubble represents a web site, programs sometimes called spiders examine which sites link to which other sites, with arrows representing these links. Websites getting more inbound links, or stronger links, are presumed to be more important and what the user is searching for. In this example, since website B is the recipient of numerous inbound links, it ranks more highly in a web search. And the links "carry through," such that website C, even though it only has one inbound link, has an inbound link from a highly popular site (B) while site E does not. Note: percentages are rounded. The leading SE’s, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other SE indexed pages do not need to be submitted because they are found automatically. Two major directories, the Yahoo Directory and DMOZ both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links. Yahoo! formerly operated a paid submission service that guaranteed crawling for a cost per click; this was discontinued in 2009. SE crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the SE’s. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.
To optimize your whole site for SEs, we follow these basic tips: 1. Make the website about one thing: It can be about other stuff, too, but we choose one primary topic that is most essential to your message. This step is important, so you may want to do a little keyword research before choosing a topic. 2. Mention keywords where they matter most: Include your “one thing” in the site title, domain name, description, tagline, keywords, blog categories, page titles, and page content. 3. Link to internal pages on your site: A lot of content management systems automatically do this, but if yours doesn’t, you’ll want to be intentional about linking to your most important pages directly from your homepage and cross-linking them with each other. 4. Use a permalink structure that includes keywords. Some sites have “ugly” permalink structures that use numbers to identify pages. We don’t do this. It’s bad for SEO and just doesn’t look good. Use a URL structure that includes text, and make sure you include keywords in your URLs. 5. Remove anything that slows down your website: Page load times are important, so we get rid of any non-essentials that bog down your website. These may be including music players, large images, flash graphics, and unnecessary plugins. 6. Use keywords in your images: Include words that reflect your site topic in the image title, description, and alt attributes. Also, re-title the file name if it doesn’t reflect your main keywords. 7. Link to other websites with relevant content: We do this by including a blogroll, link list, or resources page on your website. Of course, do it sparingly, as each outbound link is a “vote” for another site. However, we do it well and people click your links; this tells SEs you are a trusted authority on your particular topic. 8. Update your website frequently: Sites with dynamic content often rank higher than those with static content. That’s why blogs and directories (like Wikipedia) do so well on SEs. They are constantly being updated with new content. 9. Make sure your website is indexed in SEs: A lot of SEs will automatically find and index your content, but don’t count on it. You want to be sure engines like Google, Bing, and Yahoo are crawling your site, so that people are finding you online. 10. Have other websites link to you: This is really, really important, when it comes to SEO. The bummer is that it’s not something you can necessarily control. Other than creating excellent content, the only thing you can do is ask (which occasionally works). 11. Stop changing your domain name: The age of your URL is a factor in your site’s search ranking, so be patient. If you’re launching a new blog every six months, you’ll never see your site get the value it deserves. 12. Write like a human: None of the above matters if you create content that sounds like a robot wrote it. We write great stuff, follow the steps above, have patience, and you’ll see results.
Do note that these above tips are given only as a guideline and would vary based on the requirement of each project. However even with these instructive steps it is not possible for most people to do a good SEO like how our experts do. This is here where you need the help of our company. So why wait? Read below for more details.
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