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The concept of shared online bookmarks is believed to have originated in around April 1996 with the launch of itList, the features of which included public and private bookmarks. Another system known as WebTagger, developed by a team at the Computational Sciences Division at NASA, was presented at the Sixth International WWW Conference held in Santa Clara on April 7–11, 1997. WebTagger included several advanced Social Bookmarking--SB features including the ability to collaboratively share and organize bookmarks using a web-based interface, provide comments and organize them according to categories. Within the next three years, online bookmark services became competitive, with venture-backed companies such as Backflip, Blink, Clip2, ClickMarks, HotLinks, and others entering the market. They provided folders for organizing bookmarks, and some services automatically sorted bookmarks into folders (with varying degrees of accuracy). Blink included browser buttons for saving bookmarks; Backflip enabled users to email their bookmarks to others and displayed "Backflip this page" buttons on partner websites. Lacking viable revenue models, this early generation of SB companies failed as the dot-com bubble burst -- Backflip closed citing "economic woes at the start of the 21st century". In 2005, the founder of Blink said, "I don't think it was that we were 'too early' or that we got killed when the bubble burst. I believe it all came down to product design, and to some very slight differences in approach." Founded in 2003, Delicious (then called del.icio.us) pioneered tagging and coined the term SB. Frassle, a blogging system released in November 2003, included SB elements. In 2004, as Delicious began to take off, similar services Furl, Simpy, Spurl.net, and unalog were released, along with CiteULike and Connotea and the related recommendation system Stumbleupon. Also in 2004, the photo sharing website Flickr was released, and inspired by Delicious it soon added a tagging feature. In 2006, Ma.gnolia (later renamed to Gnolia), Blue Dot (later renamed to Faves), Mister Wong, and Diigo entered the bookmarking field, and Connectbeam included a SB and tagging service aimed at businesses and enterprises. In 2007, IBM released its Lotus Connections product. In 2009, Pinboard launched as a bookmarking service with paid accounts. As of 2012, Furl, Simpy, Spurl.net, Gnolia, Faves, and Connectbeam are no longer active services. Digg was founded in 2004 with a related system for sharing and ranking news, followed by competitors Reddit in 2005 and Newsvine in 2006. As of 2011, both Digg and Reddit are ranked in the top 300 websites in terms of web traffic by Alexa.com.
For individual users, SB can be useful as a way to access a consolidated set of bookmarks from various computers, organize large numbers of bookmarks, and share bookmarks with contacts. Institutions including businesses, libraries, and universities have used SB as a way to increase information sharing among members. SB has been also used to improve web search. Comparison with search engines: With regard to creating a high-quality search engine, a SB system has several advantages over traditional automated resource location and classification software, such as search engine spiders. All tag-based classification of internet resources (such as web sites) is done by human beings, who understand the content of the resource, as opposed to software, which algorithmically attempts to determine the meaning and quality of a resource. Also, people can find and bookmark web pages that have not yet been noticed or indexed by web spiders. Additionally, a SB system can rank a resource based on how many times it has been bookmarked by users, which may be a more useful metric for end-users than systems that rank resources based on the number of external links pointing to it. However, both types of ranking are vulnerable to fraud, and both need technical countermeasures to try to deal with this. SB and news allow you to specifically target what you want to see. Instead of going into a search engine, typing something in, and then searching for that needle in a haystack, you can quickly narrow down the items to what you are looking for. Because many SB sites display recently added lists and popular links, you can both stay current and see relevant information. For example, let's say you are interested in learning more about shopping. You might search for shopping on one of these sites and come up with two articles: one with a hundred votes and one with two votes. It's pretty easy to tell that the article with a hundred votes might be your best choice. And this is a lot easier than putting "shopping" into a search engine and seeing page after page after page of links that may or may not be useful. So, what started out as a way to send bookmarks to friends has really grown into search engines. You no longer need to page through thousands of results to find a needle in a haystack. Now, you can simply go to a SB site, choose the category or tag that matches your interest, and find the most popular websites.
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